About Coex

Color

Color is one of the most recognizable elements of the Coex brand identity. Care should be taken in the selection and application of colors to ensure consistent representation of the Coex brand across all communications.

Main Color

Coex Magenta PANTONE Process Magenta C M100 R 228 / G2 / B127

Sub Color

Coex Dark Purple C71 / M90 / Y9 / K37 R76 / G32 / B102
  • Coex Light Purple PANTONE 527 C C75 / M100 R114 / G46 / B165
  • Coex Green PANTONE 397 C C10 / M1 / Y90 / K15 R216 / G209 / B0
  • Coex Light Gray PANTONE Cool Gray 4 C K25
  • Coex Medium Gray PANTONE Cool Gray 7 C K50
  • Coex Dark Gray PANTONE Cool Gray 10 C K80

Incorrect Usage

Do not modify or distort the Coex logo in any way that is inconsistent with these guidelines, as this may compromise the visual consistency of the brand and damage the Coex brand identity.

• The Coex logo cannot be used to identify the venue for exhibition hall rental events.
• The size, proportions, and arrangement of the logo cannot be altered under any circumstances.
  • • Using the logo as a line
  • • Modifying the logo
  • • Changing the logo colors
  • • Changing the logo colors
  • • Changing the background color
  • • Using the logo on a complex background
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