{"id":1561,"date":"2023-11-28T09:09:46","date_gmt":"2023-11-28T00:09:46","guid":{"rendered":"https:\/\/business.coex.co.kr\/?page_id=1561"},"modified":"2026-08-21T04:33:18","modified_gmt":"2026-08-21T04:33:18","slug":"color","status":"publish","type":"page","link":"https:\/\/www.coex.co.kr\/en\/about-coex\/about\/ci\/color\/","title":{"rendered":"Color Specifications"},"content":{"rendered":"<p><!-- \uc0c1\ub2e8 \ud0ed --><\/p>\n<div class=\"PageTab mb50\">\n<ul class=\"PageTab-list\">\n<li class=\"PageTab-item\">\n\t\t\t<a href=\"\/en\/about-coex\/about\/company-overview\/\" class=\"PageTab-link\"><\/p>\n<h3 class=\"PageTab-txt\">Company Overview<\/h3>\n<p><\/a>\n\t\t<\/li>\n<li class=\"PageTab-item\">\n\t\t\t<a href=\"\/en\/about-coex\/about\/greeting\/\" class=\"PageTab-link\"><\/p>\n<h3 class=\"PageTab-txt\">CEO&#8217;s Message<\/h3>\n<p><\/a>\n\t\t<\/li>\n<li class=\"PageTab-item is-Current\">\n\t\t\t<a href=\"#;\" class=\"PageTab-link\"><\/p>\n<h3 class=\"PageTab-txt\">Corporate Identity<\/h3>\n<p><\/a>\n\t\t<\/li>\n<\/ul>\n<\/div>\n<p><!-- .\uc0c1\ub2e8 \ud0ed --><\/p>\n<div class=\"BoxTab mb80 isRow\">\n<ul class=\"BoxTab-list\">\n<li class=\"BoxTab-item\">\n\t\t\t<a href=\"\/en\/about\/ci\/logomark\/\" class=\"BoxTab-link\"><span class=\"BoxTab-text\">Logo<\/span><\/a>\n\t\t<\/li>\n<li class=\"BoxTab-item is-Current\">\n\t\t\t<a href=\"#;\" class=\"BoxTab-link\"><span class=\"BoxTab-text\">Color Specifications<\/span><\/a>\n\t\t<\/li>\n<\/ul>\n<\/div>\n<p><!-- \uceec\ub7ec --><\/p>\n<div class=\"DfRowSec mb160\">\n<div class=\"DfRowSecTitle\">\n<h3 class=\"BigStPs-title a-TransText\">\n\t\t\t<span class=\"BigStPs-text\">Color<\/span><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<div class=\"DfRowSecCnt pt0\">\n<p class=\"CiText mb50 a-TransUp\">Color is one of the most recognizable elements of the Coex brand identity. Care should be taken in the selection and application of colors to ensure consistent representation of the Coex brand across all communications.<\/p>\n<div class=\"CIBox mb100 a-TransUp\">\n<p class=\"CIBoxTitle\">Main Color<\/p>\n<div class=\"CIBoxCont\">\n\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Magenta<\/span><br \/>\n\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE Process Magenta C<\/span><br \/>\n\t\t\t\t<span class=\"CIBoxCont-txt\">M100 <\/span><br \/>\n\t\t\t\t<span class=\"CIBoxCont-txt\">R 228 \/ G2 \/ B127<\/span>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"CIBox bg-darkpurple mb10\">\n<p class=\"CIBoxTitle\">Sub Color<\/p>\n<div class=\"CIBoxCont\">\n\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Dark Purple<\/span><br \/>\n\t\t\t\t<span class=\"CIBoxCont-txt\">C71 \/ M90 \/ Y9 \/ K37<\/span><br \/>\n\t\t\t\t<span class=\"CIBoxCont-txt\">R76 \/ G32 \/ B102<\/span>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"CiBoxList\">\n<ul class=\"CiBoxList-list\">\n<li class=\"CiBoxList-item a-TransUp\">\n<div class=\"CIBox bg-lightpurple\">\n<div class=\"CIBoxCont\">\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Light Purple<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE 527 C<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">C75 \/ M100<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">R114 \/ G46 \/ B165<\/span>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"CiBoxList-item a-TransUp\">\n<div class=\"CIBox bg-green\">\n<div class=\"CIBoxCont\">\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Green<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE 397 C<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">C10 \/ M1 \/ Y90 \/ K15<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">R216 \/ G209 \/ B0<\/span>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"CiBoxList-item a-TransUp\">\n<div class=\"CIBox bg-lightgray\">\n<div class=\"CIBoxCont\">\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Light Gray<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE Cool<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">Gray 4 C<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">K25<\/span>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"CiBoxList-item a-TransUp\">\n<div class=\"CIBox bg-mediumgray\">\n<div class=\"CIBoxCont\">\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Medium Gray<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">Cool Gray 7 C<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">K50<\/span>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"CiBoxList-item a-TransUp\">\n<div class=\"CIBox bg-darkgray\">\n<div class=\"CIBoxCont\">\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-tit\">Coex Dark Gray<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">PANTONE<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">Cool Gray 10 C<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"CIBoxCont-txt\">K80<\/span>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- .\uceec\ub7ec --><\/p>\n<p><!-- \uae08\uc9c0\uaddc\uc815 --><\/p>\n<div class=\"DfRowSec\">\n<div class=\"DfRowSecTitle\">\n<h3 class=\"BigStPs-title a-TransText\">\n\t\t\t<span class=\"BigStPs-text\">Incorrect Usage<\/span><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<div class=\"DfRowSecCnt pt0\">\n<p class=\"CiText mb15 a-TransUp\">Do not modify or distort the Coex logo in any way that is inconsistent with these guidelines, as this may compromise the visual consistency of the brand and damage the Coex brand identity.<\/p>\n<div class=\"TextBullet mb5 a-TransUp\">\n\t\t\t<span class=\"TextBullet-bullet color-pink\">\u2022<\/span><br \/>\n\t\t\t<span class=\"TextBullet-txt color-pink\">The Coex logo cannot be used to identify the venue for exhibition hall rental events.<\/span>\n\t\t<\/div>\n<div class=\"TextBullet mb60 a-TransUp\">\n\t\t\t<span class=\"TextBullet-bullet color-pink\">\u2022<\/span><br \/>\n\t\t\t<span class=\"TextBullet-txt color-pink\">The size, proportions, and arrangement of the logo cannot be altered under any circumstances.<\/span>\n\t\t<\/div>\n<div class=\"IncorrectCi\">\n<ul class=\"IncorrectCi-list\">\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo01-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Using the logo as a line<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo02-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Modifying the logo<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo03-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Changing the logo colors<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo04-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Changing the logo colors<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo05-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Changing the background color<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<li class=\"IncorrectCi-item a-TransUp\">\n<div class=\"IncorrectCi-img\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/img-incorrect-logo06-min.png\" alt=\"\" \/><\/div>\n<div class=\"TextBullet\">\n\t\t\t\t\t\t<span class=\"TextBullet-bullet\">\u2022<\/span><br \/>\n\t\t\t\t\t\t<span class=\"TextBullet-txt\">Using the logo on a complex background<\/span>\n\t\t\t\t\t<\/div>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- .\uae08\uc9c0\uaddc\uc815 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company Overview CEO&#8217;s Message Corporate Identity Logo Color Specifications Color Color is one of the most recognizable elements of the Coex brand identity. Care should be taken in the selection and application of colors to ensure consistent representation of the Coex brand across all communications. Main Color Coex Magenta PANTONE Process Magenta C M100 R [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1391,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1561","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/pages\/1561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/comments?post=1561"}],"version-history":[{"count":9,"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/pages\/1561\/revisions"}],"predecessor-version":[{"id":49706,"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/pages\/1561\/revisions\/49706"}],"up":[{"embeddable":true,"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/pages\/1391"}],"wp:attachment":[{"href":"https:\/\/www.coex.co.kr\/en\/wp-json\/wp\/v2\/media?parent=1561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}